Haute cuisine, technology, and passion come together at Mugello. On the occasion of the 2025 Grand Prix, Artisia by Barilla has launched an exclusive collaboration with Pramac, creating a brand-new and striking 3D pasta shape inspired by the team’s logo.

A perfect fusion of culinary design and racing spirit, where creativity and performance unite in an original creation that celebrates innovation in every detail.

A Pole-Position Aperitif
The new shape starred in the aperitif served right in the pit lane during a private dinner on Saturday, June 21, curated by three-Michelin-starred chef Riccardo Monco (Enoteca Pinchiorri).

A multisensory experience that turned an exclusive moment into a true statement of style — when food becomes a symbol of excellence, passion, and vision.

Artisia Accelerates Innovation
With this collaboration, Artisia reaffirms its mission to create unexpected connections between seemingly distant worlds — food, design, and sport — all united by a single value: design excellence.

Artisia. Excellence takes shape — with passion and vision.